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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Scene+ was founded in 2007 by Cineplex and Scotiabank, one of Canada’s largest movie theater chains and one of Canada’s top five banks respectively. Cineplex had access to a large amount of customer data without an effective way to act...Read More
In 2007, one of Canada’s leading movie theater chains — Cineplex — and one of Canada’s top five banks — Scotiabank — formed a mutually beneficial partnership to collect and act on customer data. The joint...Read More
Matthew Seagrim is the Senior Vice-President of Scene+, a Canadian loyalty program for Scotiabank, Cineplex Entertainment and Empire Company Limited. The Scene+ loyalty program has over 10 million members and has a member in over 50% of Canadian...Read More
With over ten million members, Scene+ is one of Canada’s leading loyalty programs. What began with movie rewards, today encompasses everything from retail to entertainment, restaurants, travel, and groceries. Scene+ is leading the loyalty...Read More
Matthew Seagrim is Managing Director of SCENE, a joint venture between Cineplex Entertainment and Scotiabank, which has officially ranked Canada’s most extensive entertainment loyalty program.
SCENE also took home several honors at...Read More
When SCENE launched in 2007 as a joint venture between Cineplex and Scotiabank that soon became Canada’s largest entertainment loyalty program, they were aware of the audience they wanted to target for membership.
“A huge...Read More
SCENE, a partnership between Scotiabank and Cineplex Entertainment, is Canada’s largest entertainment-focused loyalty program. With more than 10 million members, SCENE has a presence in about 53 percent of Canadian households.