Loyalty360 - Sleep Number Putting Loyalty to Bed | Lisa Erickson, Sr. Director CRM and Loyalty at Sleep Number, Part I

Studies have shown that sleeping is essential to a person’s health, with analysis suggesting that sleeping five or fewer hours per night could increase mortality risk by as much as 15 percent. That is why mattress companies such as Sleep Number suggest choosing the correct bed and setting is important. Sleep Number, a Minnesota-based brand, offers Sleep Number 360 smart beds that deliver proven, quality sleep through effortless, adjustable comfort. Its integrated....

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