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While some restaurant brands may invest in expansive marketing campaigns and hi-tech apps to attract customers, McAlister’s Deli has imparted a bit of old-fashioned hospitality, mixed with technology, when it comes to attracting and keeping guests.
“One of the things that is important to the brand is a concept we call a ‘Little Something Extra,’” says Danielle Porto Parra, the head of marketing for McAlister’s Deli, which has nearly 500 restaurants in....
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