Since the Portland Trail Blazers have set off on a continuous customer journey, building deeper, more personalized fan relationships, executives have honed in on a key area of engagement: Mobile.
“I think that a lot of what we’re seeing and focusing on is the mobile device right now,” Vincent Ircandia, Senior Vice President of Business Operations for the Portland Trail Blazers, told Loyalty360. “We are the No. 1 team in the NBA in terms of our share of web....