Ford Revs Up Their Engine To Loyalty Success

To Jason Sprawka, Global Director of Customer Experience at Ford Motor Company, Ford is more than a job – it’s in the family. “I'm actually a fourth generation Ford employee,” says Sprawka. “Our company is 118 years old and there’s a lot of people in my family that have worked for the company for a long time.” After talking about his grandfather — who built Model Ts at Highland Park Assembly, — his “Rosie the Riveter&rdquo....

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