Private-Label Credit Cards (PLCC): Loyalty Strategy Experts Weigh In

  • August 02 2023
  • Resource: Daily News
  • Mark Johnson, Loyalty360

As brands look to differentiate and enhance their customer loyalty programs, private-label credit cards (PLCC) are an attractive strategy to build strong connections with program members. The customer insights leveraged on both the brand and...Read More

B2B Loyalty Programs Will Thrive: Industry Leader Insights on Motivating Emotional Loyalty and Prioritizing a Strategic Vision

  • July 11 2023
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Business-to-Business (B2B) loyalty programs might not claim the largest footprint in the loyalty space, but their value cannot be ignored. As companies seek to build, strengthen, and keep relationships with business customers, it is critical to...Read More

Keeping Loyalty Simple: Engage People’s Perspectives on Customer Loyalty Trends, Partnerships, and Technologies in 2023

  • April 05 2023
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Partnering with brand clients around the world, Engage People is a technology supplier that connects loyalty programs with payment systems and online retailers by allowing program members to pay with points directly at checkout. The technology...Read More

Engaging Customers with Authentic Connection: Loyalty360 Supplier Partners Perspectives on Building Emotional Loyalty

  • March 28 2023
  • Resource: Daily News
  • Mark Johnson, Loyalty360

In its 2023 Customer Loyalty Trends and Perspectives report, Loyalty360 found that, while consumers are looking for more value from loyalty programs, they also expect those brands to share their values and beliefs. As a result, brands are looking...Read More