Loyalty360 Reads: November 18: Stop N Shop Donates Record-Breaking Number of Turkeys, Eagle Eye Acquires Untie Nots, and More

  • November 18 2022
  • Resource: Daily News

Stop N Shop’s Community Hunger Initiative Breaks World Record Stop & Shop recently donated nearly 8000 turkeys to hunger relief organizations in New England— breaking a Guinness World Record. As part of the store’s Turkey...Read More

Proven Strategies Behind Building Successful Brand-to-Brand Partnerships

  • November 14 2022
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Brand-to-brand partnerships are a significant area of interest for organizations looking at new ways to engage customers. However, it seems to be an area where there is either great success or great struggles for marketers. The way a brand...Read More

Loyalty360 Digital Roundtable: First- and Zero-Party Data and Impacts on Customer Loyalty

  • October 31 2022
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Showing Customers the Value in Providing First- and Zero-Party Data As privacy laws continue to change and the use of third-party data and brokerage declines, businesses need to look for alternative ways to learn about their customers and...Read More

The Trifecta: Building Brand Loyalty with Profitable, Personalized, and Gamified Promotions

  • August 03 2022
  • Resource: Daily News

Consumers are presented with a dizzying array of promotions for brands that are either not relevant to them or that they were going to purchase anyway. Brands are spending billions of dollars on advertisements and discounts that generate little to...Read More