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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Stop N Shop’s Community Hunger Initiative Breaks World Record Stop & Shop recently donated nearly 8000 turkeys to hunger relief organizations in New England— breaking a Guinness World Record. As part of the store’s Turkey...Read More
Brand-to-brand partnerships are a significant area of interest for organizations looking at new ways to engage customers. However, it seems to be an area where there is either great success or great struggles for marketers. The way a brand...Read More
Showing Customers the Value in Providing First- and Zero-Party Data As privacy laws continue to change and the use of third-party data and brokerage declines, businesses need to look for alternative ways to learn about their customers and...Read More
Consumers are presented with a dizzying array of promotions for brands that are either not relevant to them or that they were going to purchase anyway. Brands are spending billions of dollars on advertisements and discounts that generate little to...Read More