Consumers are presented with a dizzying array of promotions for brands that are either not relevant to them or that they were going to purchase anyway. Brands are spending billions of dollars on advertisements and discounts that generate little to no incremental sales. The fast-moving consumer goods industry (FMCG) has long held out hope that personalized offers would solve these intertwined issues of relevance and profitability. So, what’s the problem? Personalized offers have not scaled.
Untie Nots created a SaaS solution....