Best Practices for Revamping a Loyalty Program – Part II

  • November 28 2022
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Link to Part 1: https://loyalty360.org/Content-Gallery/Daily-News/Best-Practices-for-Revamping-a-Loyalty-Program-%E2%80%93-P It would be easy for brands that have a successful loyalty program in place to simply leave it be and let it do the work...Read More

Best Practices for Revamping a Loyalty Program – Part I

  • November 21 2022
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Link to Part 2: https://loyalty360.org/Content-Gallery/Daily-News/Best-Practices-for-Revamping-a-Loyalty-Program-(1) It would be easy for brands that have a successful loyalty program in place to simply leave it be and let it do the work for them...Read More

Loyalty360 Digital Roundtable: First- and Zero-Party Data and Impacts on Customer Loyalty

  • October 31 2022
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Showing Customers the Value in Providing First- and Zero-Party Data As privacy laws continue to change and the use of third-party data and brokerage declines, businesses need to look for alternative ways to learn about their customers and...Read More

Bakkt Study Finds Workers Open to Crypto Payments

  • July 28 2022
  • Resource: Daily News

Bakkt Holdings, Inc. released findings from its “Gig Workers & Crypto Study” examining various segments of gig workers and their openness to and understanding of cryptocurrency. While the study was fielded during peak crypto...Read More

Bakkt by Technology – Helping Companies Grow Loyalty with Innovative Approaches

  • July 20 2022
  • Resource: Daily News

Digital assets, NFTs, cryptocurrency – terms that were reserved for only the most forward-thinking technology businesses have come to the mainstream, and businesses are experimenting with adding these features to their customer loyalty...Read More