Heading into 2023, brands are hoping to capitalize on upcoming trends in customer loyalty to differentiate themselves and stand out from the competition. Loyalty360 recently released its State of Customer Loyalty Report to provide insight into those trends, including the need for personalization, the importance of data, and the expansion of loyalty strategies beyond transactional programs. We reached out to Bakkt — a provider of crypto, loyalty, and commerce technology —to share its expectations for customer loyalty in 2023....