The Goal of Personalization Getting Tougher for Brands

  • January 11 2022
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Coming out of the 2021 Loyalty Expo, personalization was one of the top trends mentioned during presentations, the Loyalty360 Awards, and brand-member sessions. Recently, Loyalty360 hosted a brand-only digital roundtable focused on...Read More

Customer Loyalty Key Drivers and Trends for 2022

  • January 04 2022
  • Resource: Daily News
  • Mark Johnson, Loyalty360

As 2022 kicks off, marketers, loyalty teams, and supplier partners are diving into a new period of customer loyalty plans and projects. A new year always brings additional opportunities, but in the world of customer loyalty, it can be difficult...Read More

Loyalty360 Reads: December 3 | Food Lion Feeds Donates 1 Million Meals; Capillary Technologies to power Sonak Group; and More

  • December 03 2021
  • Resource: Daily News

Food Lion Feeds Donates 1 Million Meals In support of the global #GivingTuesday movement, Food Lion is donating 1 million meals* to its longstanding hunger-relief partner Feeding America® and the 33 local Feeding America member food...Read More

Q&A with Aneesh Reddy, Capillary Technologies

  • October 05 2021
  • Resource: Daily News

Mark Johnson, CEO of Loyalty360, recently spoke with Aneesh Reddy, Co-Founder, and CEO of Capillary Technologies, about their recent acquisition of Persuade, a full-stack customer experience company with strong expertise in customer loyalty...Read More

Three New Analyst Briefs from Loyalty360: Capillary Technologies, Clutch, and Baesman

  • September 15 2021
  • Resource: Daily News
  • Loyalty360

Adding to its collection of analyst-driven content, Loyalty360 is excited to announce the release of new analyst briefs featuring Loyalty360 supplier members: Capillary Technologies, Baesman, and Clutch Loyalty360 analyst briefs include...Read More

Loyalty360 Reads: September 8 | Capillary Technologies Acquires Persuade; Big Y Foods Begins Rollout Of Mobile Checkout; and More

  • September 08 2021
  • Resource: Daily News

Capillary Technologies Ramps up Loyalty Game with Acquisition of PersuadeSingapore-headquartered Capillary Technologies, a leading global customer loyalty and customer engagement solutions provider, today announced the acquisition of Minneapolis...Read More

How to Leverage Your Data, Part 3: Actioning on Consumer Data to Drive Incrementality

  • June 28 2021
  • Resource: Daily News
  • Ashley Kimball, Loyalty360

Julie Bustos, SVP, Marketing Innovation, The Lacek Group Incrementality is driven by a layered approach to marketing, fueled by increased amounts of data. Our agency curates data for action through four lenses: customer identification, customer...Read More

Improved Personalization and Deeper Insights from Zero-Party Data

  • April 22 2021
  • Resource: Daily News

As websites and other platforms restrict the use of cookies and similar tactics to collect consumer data thanks to newer regulations and increasing privacy concerns, brand marketers who have begun shifting to deeper personalization in an effort to...Read More

Capillary Technologies using AI for Real Incremental Value of Loyalty

  • March 22 2021
  • Resource: Daily News
  • Mark Johnson, Loyalty360

For Aneesh Reddy, today’s customer loyalty and engagement is very much like comparing the days when we all drove without the use of Google maps as our co-pilot.  Reddy, the co-founder and CEO at India-based Capillary Technologies that...Read More

3 Loyalty and CX Trends to Follow in 2021

  • March 17 2021
  • Resource: Daily News
  • Loyalty360 Team

While 2020 may have left many brand marketers scratching their heads and seeing stars, the year that was offered all of us an opportunity to possibly see what the future holds for customer experience, brand engagement, and the evolution of loyalty...Read More

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