McDonald’s Invests in Plexure to Enhance Its Engagement Capabilities

  • April 10 2019
  • Resource: Daily News
  • Peter Mills | Loyalty360

A solid mobile strategy is more important than ever before. Neither the marketing nor customer experience aspects of mobile engagement can be neglected should a brand want to compete in today’s market. McDonald’s has stepped up to this...Read More

McDonald’s Acquires Dynamic Yield to Enhance CX

  • April 01 2019
  • Resource: Daily News
  • Peter Mills | Loyalty360

McDonald’s and Dynamic Yield have reached an agreement under which McDonald’s will acquire Dynamic Yield, which specializes in personalization and decision logic technology. McDonald’s will use this decision technology to provide...Read More

ad
ad

THE LOYALTY PULSE SURVEY

VIEW ALL
Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?