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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
A solid mobile strategy is more important than ever before. Neither the marketing nor customer experience aspects of mobile engagement can be neglected should a brand want to compete in today’s market. McDonald’s has stepped up to this...Read More
McDonald’s and Dynamic Yield have reached an agreement under which McDonald’s will acquire Dynamic Yield, which specializes in personalization and decision logic technology. McDonald’s will use this decision technology to provide...Read More