How Loyalty Programs Can Adapt to Digital Evolution

  • April 03 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Digital transformation is happening everywhere among loyalty marketers. How should a brand’s loyalty program adapt to the digital evolution process? Loyalty360 talked to Ron Orgiefsky, Managing Director USA, emnos, about this intriguing...Read More

Personalized Marketing Has Never Been More Important

  • October 26 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Ron Orgiefsky, managing director, emnos; and Todd Bida, director of business development, emnos, have some enlightening views about retail loyalty programs, their popularity and necessity.   Loyalty360 talked to Orgiefsky and Bida during a...Read More

Target Approaching Customer Loyalty “Quite Differently” Than in the Past

  • October 04 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

In mid-August, amid the wind down of Target’s Cartwheel Perks loyalty program, Ron Orgiefsky, managing director at emnos, told Loyalty360 that Target has been a progressive retailer for years, continually tweaking and adapting to keep...Read More

Can Target Create True Customer Loyalty?

  • August 18 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

On the heels of announcing the wind down of its Cartwheel Perks loyalty program, Target is focused on gaining customer trust and restoring brand loyalty through a thoughtful strategy around pricing and promotions. During the company’s...Read More

How Customer Loyalty and Shopper Data Can Ignite Engagement and Personalization

  • March 28 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Customer loyalty and shopper data are not always one in the same in the world of loyalty marketing. Capturing and deciphering that data can be challenging, but when executed correctly, can deliver significant results. Loyalty360 caught up with...Read More

Personalized Relevancy Leads to Better Chance of Customer Engagement

  • March 16 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Relevancy. Customer Engagement. Customer Experience. Customer Loyalty. The message to loyalty marketers is all about relevancy, the linchpin to sustainable customer loyalty. Loyalty360 caught up with Ron Orgiefsky, managing director at emnos, to...Read More

Personalized Marketing Leads to Customer Loyalty

  • September 18 2015
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Why personalized marketing? Well, according to Sara Swenson, Manager of Analytics, emnos USA; and Erin Magnuson, Senior Consultant, emnos USA, personalized marketing is a crucial tool that paves the way toward customer loyalty...Read More

Reaching the True Marketing Potential of Personalized Customer Engagement

  • August 18 2015
  • Resource: Daily News
  • Loyalty360

Loyalty360 webinar to focus on transforming basic marketing messages into relevant communications.Personalized and 1-to-1 marketing is fundamental for customer engagement success today. The days of casting wide nets of generic offers and...Read More

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