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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Digital transformation is happening everywhere among loyalty marketers. How should a brand’s loyalty program adapt to the digital evolution process? Loyalty360 talked to Ron Orgiefsky, Managing Director USA, emnos, about this intriguing...Read More
Ron Orgiefsky, managing director, emnos; and Todd Bida, director of business development, emnos, have some enlightening views about retail loyalty programs, their popularity and necessity.
Loyalty360 talked to Orgiefsky and Bida during a...Read More
In mid-August, amid the wind down of Target’s Cartwheel Perks loyalty program, Ron Orgiefsky, managing director at emnos, told Loyalty360 that Target has been a progressive retailer for years, continually tweaking and adapting to keep...Read More
On the heels of announcing the wind down of its Cartwheel Perks loyalty program, Target is focused on gaining customer trust and restoring brand loyalty through a thoughtful strategy around pricing and promotions.
During the company’s...Read More
Customer loyalty and shopper data are not always one in the same in the world of loyalty marketing. Capturing and deciphering that data can be challenging, but when executed correctly, can deliver significant results.
Loyalty360 caught up with...Read More
Relevancy. Customer Engagement. Customer Experience. Customer Loyalty.
The message to loyalty marketers is all about relevancy, the linchpin to sustainable customer loyalty.
Loyalty360 caught up with Ron Orgiefsky, managing director at emnos, to...Read More
Why personalized marketing? Well, according to Sara Swenson, Manager of Analytics, emnos USA; and Erin Magnuson, Senior Consultant, emnos USA, personalized marketing is a crucial tool that paves the way toward customer loyalty...Read More
Loyalty360 webinar to focus on transforming basic marketing messages into relevant communications.Personalized and 1-to-1 marketing is fundamental for customer engagement success today. The days of casting wide nets of generic offers and...Read More