A high percentage of younger consumers (26% of 18- to 25-year-olds and 31% of 26- to 34-year-olds) say they would switch banks to gain access to a bank’s targeted digital coupons and offers, according to the latest AlixPartners Mobile Financial Services Tracking Study.
Speaking at the first annual CardLinX Forum, hosted by The CardLinX Association in Las Vegas, Bob Hedges, managing director at the global business-advisory firm AlixPartners, shared key insights on trends in mobile shopping and couponing from the study in a press....