Sweepstakes Drove Traffic to “Meet the Experts” Site
Edina, MN (December 7, 2011) — Young America, www.young-america.com, an incentive marketing firm, helped Hewlett Packard’s Technology Services division develop and implement a brand awareness program that was the first to utilize a multi-faceted social media component. The program, titled “Where’s the Humanity in your Technology,” won the ITSMA Diamond Award for marketing excellence in the “Marketing with Social Media” category.
The....