Starbucks customers apparently are finding buying via mobile as addictive as the company’s coffee.
Less than a year after Starbucks launched an app that allows mobile payments, it has hosted 26 million such transactions on iOS, BlackBerry and Android, according to the chain. One in four Starbucks card transactions is now executed via a Starbucks card and a portion of those are done through mobile.
The mobile-payments initiative has built momentum recently: In the nine weeks after it was released, there were 3 million transactions. But in the past nine weeks, there have been 6 million, says Adam Brotman, SVP and general manager of Starbucks. He adds that New York, Seattle, San Francisco, Chicago and San Jose, Calif., are the top cities by volume for mobile purchases.
Brotman declined to say exactly how many people had downloaded the app, except that it’s in the “millions.”
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