Wow Bao announced plans to expand its web3 offerings by minting exclusive Digital CollectaBaos. The NFT-based collectibles will be added the fast-casual Asian restaurant chain’s points-based Bao Bucks program, making them available to all members.
The new collectibles were created in partnership with NFT artist MANOVERMARS (MoM), who has also created art for brands like Macy’s, Visa, and Specialized. The new digital collectibles are built on the Polygon network, helping Wow Bao customers who may not be familiar with cryptocurrencies engage with a seamless web3 experience.
"Wow Bao has always been a pioneer in enhancing the dining experience with technology, forging a path for today's innovations to become mainstream, " says Geoff Alexander, President & CEO of Wow Bao. "By creating a digital collectible club, Wow Bao is leveling up the everyday loyalty program, and welcoming all diners to the future."
The new digital collectibles are part of Wow Bao’s commitment to exploring innovative technology in the customer loyalty space. The brand uses innovation to continually drive brand engagement and loyalty.
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