Wilton Aims to Spark Joy & Creativity in Baking Through “The Wonderful World of Wilton” Campaign
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Baking and decorating brand Wilton has launched an advertising campaign called “The Wonderful World of Wilton,” inviting bakers of all levels, from newbies to experienced bakery chefs, to embrace the creative and joyful aspects of baking and decorating with Wilton’s products.   Wilton’s Director of Masterbrand and Community Shanta McGahey said, “Wilton prides itself on being more than a brand; we celebrate and foster a passionate community that thrives on creativity and the shared joy of baking and....

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