Companies lose more than $83 billion in revenue each year due to poor Customer Experience (CX). Marketing today is about much more than analyzing key metrics such as ROI and CPL.
What happens after the marketing campaign directly affects the ability for marketers to have future success. Marketers need to be aware of the entire customer experience and the opportunities to personalize interactions at all points of the customer lifecycle. These capabilities will improve customer loyalty and drive the company’s bottom line. But with the full CX in mind, where should marketers focus to help ensure campaign success?
On April 14, 2015 at 1 p.m. EDT, Loyalty360 will host a webinar titled, “Why Marketers Should Focus on CX and Personalized Engagement Across the Customer Lifecycle,” which will be presented by Genesys.
The webinar will focus on the following areas:
- Assessing the customer experience in the contact center
- How to create a great online experience that is personalized and enhances a brand’s marketing efforts
- How to manage and utilize customer preferences
- Leveraging mobile channels to send personalized location-based offers, such as push notifications, MMS messages, and Passbook passes
- What types of post-sale or cart abandonment follow-up can help retain customers?
The featured webinar speakers will be: Lindsay Frazier, Director, Offer Management, Outbound Engagement, Genesys; and Mike Romano, VP, Outbound Engagement, Genesys.
“The Customer Experience is seen by so many brands today as the ultimate differentiating factor,” shared Erin Raese, President and COO of Loyalty360 – The Loyalty Marketers’ Association. “This webinar will delve into the details that marketers should follow to personalize their respective customer experience efforts at every interaction in the customer lifecycle.”
Marketers are invited to join Loyalty360 and Genesys on April 14, 2015 at 1 p.m. EDT to learn how personalized interactions throughout the entire customer lifecycle will lead to a significantly better overall customer experience.
To register for this webinar and for more information, visit: http://loyalty360.org/conferences/event/why-marketers-should-focus-on-cx