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There are challenges associated with loyalty programs in every industry, but it appears there might be
more facing grocery retailers.
Loyalty360 talked to Eastwest Marketing Group CEO Lou Ramery about this intriguing topic.
Can you talk about why you believe that grocery loyalty programs don’t create more loyal customers?
Ramery: Retail loyalty programs face a number of challenges and the grocery retail category faces several of them. The industry operates at very small margins, which limit the rewards grocers can offer to....
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