From September 26 to 28 at the Bethpage Black in Farmingdale, New York, WHOOP revolutionized the way fans engaged with one of the most prestigious events in golf, the Ryder Cup. Viewers received unprecedented access to real-time physiological data from elite golfers.
Through WHOOP Live on NBC, fans were able to visualize the heart rates and stress responses of golf stars like Ben Griffin, Justin Thomas, and Tyrrell Hatton, as well as team captains Keegan Bradley and Luke Donald.
WHOOP Chief Marketing Officer John Sullivan....