Whole Foods has stepped into the world of customer loyalty, after not having had a loyalty program for 30 years.
“We are pleased with the results of our 12-store affinity test, which shows high activation and registration rates and above average basket sizes for participants,” Whole Foods co-CEO Walter Robb said during the company’s Feb. 11 first-quarter earnings conference call, according to Seeking Alpha. “We are continuing to incorporate customer feedback as we upgrade and add new features to this program, and....