How can companies engage employees and customers in new and exciting ways, while still achieving business goals? Employees are people first, and people like to play! Integrating social, interactive activities, challenges, virtual rewards and even a bit of healthy competition, gamification – the application of game science to non-game situations – can offer answers for businesses that want to level up their employee engagement strategy.
The most valuable insights from game play are rooted in an understanding of what drives and....