With Valentine’s Day in mind, Points released a compelling study that looks at what customers look for when it comes to finding and retaining brand loyalty love. Points surveyed loyalty program members from across the United States and Europe about what it takes to find lasting brand loyalty love, if they had ever quit a loyalty program, and if so, why. Points also inquired as to what members like best about their favorite loyalty programs. The responses provide marketers with great insights into how loyalty programs can implement....

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