Westlake Royal Building Products Launches Contractor Loyalty Program

Westlake Royal Building Products announced its new PROS Perks™ loyalty program exclusively for contractors. The program allows members to earn points to redeem for merchant gift cards or Visa Reward Cards. 

Westlake Royal set out to simply the contractor loyalty program, making rewards easy to redeem and use. Contractors upload invoices of purchased products and receive points for dollars spent. Where most contractor loyalty programs only allow users to earn discounts on products in store, the PROS Perks program awards users with gift cards to the merchants of their choice. 

“Contractor programs are not new, but are often cumbersome for the user, with complicated points systems, rebates solely for more materials, or merchandise-only rewards. The new Westlake Royal PROS Perks program is hassle-free and delivers rewards to spend however they wish,” says Steve Booz, Vice President of Marketing & Product Management for Westlake Royal Building Products. 

PROS Perks will include products from 13 of the Westlake Royal Building Products’ brands, with additional points incentives added throughout the year. 

Read More from Loyalty360 on Contractor Loyalty Programs: 

• Ewing to Launch New Contractor Rewards Program 

• The Home Depot Works to Help Pro Customers Just as Much as DIYers 

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