In the wake of Tuesday’s cancellation of Wyndham Rewards’ exclusive 12-hour opportunity for Starwood SPG loyalty members, Loyalty360 sought the views of some companies that are members of its Association. Wyndham Rewards’ unprecedented promotional attempt to offer a 12-hour window (noon EDT to 11:59 p.m. EDT) on Tuesday for SPG members to swap their points at a 4 to 1 ratio, plus receive a status level match, ultimately failed due to fraudulent activity. Besides offering a 4 to 1 points tradeup to SPG members, the....

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