Walmart has moved to the metaverse. The retail giant on Monday launched two immersive experiences on the Roblox gaming platform. Walmart Land and Walmart’s Universe of Play are the retailer’s first attempts to connect visitors with virtual merchandise that have real-life matches on walmart.com and in the chain’s stores.
”We’re showing up in a big way — creating community, content, entertainment and games through the launch of Walmart Land and Walmart’s Universe of Play,” William White....