Now, more than ever, experiences drive customer loyalty. It’s hard to beat an authentic customer experience that can make people feel good. And what’s more of a ubiquitously cherished and emotionally resonating cultural feeling than recapturing the sensation of a Friday?
Over five million Vodafone customers certainly understand the great feelings usually associated with the final working day of the week, which is why so many have participated in the telecommunications company’s newest loyalty program initiative.
The....