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Visa recently unveiled Visa Masters of Movement, a first-of its-kind hybrid experience featuring a pre-event NFT auction and immersive activation for fans at FIFA World Cup Qatar. The Visa Masters of Movement auction features five unique footballer inspired NFTs. The experience will come to life on an interactive pitch at the FIFA Fan Festival and will allow fans to create digital art inspired by their own signature movements. Eligible fans will have the option to mint this digital art into their own NFT.
“As FIFA World Cup 2022™ approaches, we want to celebrate football, art and technology through the lens of what makes the FIFA World Cup™ so special – wildly impassioned fans, legendary athletes and for a few short weeks, the ability to bring the world together in a uniquely connected way,” said Andrea Fairchild, senior vice president and head of sponsorships, Visa.
Fans can bid on the Visa Masters of Movement NTFs that were designed using an algorithm by award-winning XK Studios which transformed the iconic goal-scoring movements into dynamic works of art. Fans with the highest bid will receive the NFT in their crypto wallet along with a high-quality printable art file and signed memorabilia from the player featured. Visa will grant all auction proceeds to Street Child United, a charitable organization in the United Kingdom, whose mission is to tackle the widespread stigma that street-connected children face globally.
Visa will also invite fans to create their own legendary moves in the free-standing Visa Masters of Movement space. Fans will step onto a digital LED pitch outfitted with tracking technology to capture and transform their iconic movements into digital art.
Throughout the immersive Visa Masters of Movement experience, fans can learn about new ways Visa is enabling the movement of money across the world, including emerging technologies such as crypto and other digital solutions that provide more people with access to the global economy.
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