Verizon Enabling Grocery Shopping Through E-Mail

Verizon Media has announced that Yahoo Mail users are now able to fill their Walmart shopping carts directly through their inbox. This program, called “Groceries from Walmart,” will give customers more accessible options for online grocery ordering. Those with Yahoo Mail can browse, add to cart, as well as buy essential items from Walmart straight from their Yahoo Mail. According to the Verizon news release, this partnership between Verizon, Walmart, and Yahoo Mail is the first time that e-mail users can fill a shopping cart from their inbox.
“Because of the unprecedented coronavirus challenge, online grocery shopping is now the new normal, and Verizon Media is well-positioned to take advantage of the behavior shifts,” said Guru Gowrappan, CEO, Verizon Media, in a Verizon press release. “We’re proud to partner with Walmart on this industry-first feature, helping Yahoo Mail users more easily browse and buy essential groceries without having to leave their inbox, saving them time and helping them organize their lives through enhanced and innovative experiences within their e-mail.”
A May survey from Inmar Intelligence quoted in the press release said that 80 percent of people are now shopping online for groceries, and that number was 40 percent pre-pandemic. The study also noted that 60 percent of those shopping for groceries online are doing it more often now than before the pandemic.
“Customers are leaning on Walmart more than ever for us to help them save on items they need the most, but also to help save them time,” said Rich Lehrfeld, senior vice president, Walmart Marketing, in the same news release. “The new ‘Groceries from Walmart’ feature that lives within Yahoo Mail takes one more step out of our customers’ days, helping them shop when, how, and where they want.”
This new development in the “Groceries from Walmart” continues what Yahoo Mail has been doing to try and put all of its customers’ groceries into one place. That started last year when Yahoo Mail launched a new app that included the launch of Grocery View. Grocery View shows the users of the program deals at grocery shops, allowing them to save deals to their grocery lists, and connect their store loyalty card, which can automatically apply saved coupons at checkout. This new addition to the offering will allow customers to complete their orders through Yahoo Mail, too, making it much easier to do all their shopping in one place.
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