With more businesses focusing on digital to remain connected to customers that may be staying at home, grocers are also doubling down on digital to better serve, reward, and adapt to customers. “As the grocery space continues to evolve and innovate, premium loyalty becomes an interesting topic,” Tom Caporaso, CEO, Clarus Commerce said.” In these programs, customers pay a membership fee in exchange for enhanced rewards that they can use upon joining. There’s no need to earn points in exchange for discounts....

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