Setting up a loyalty program is a smart idea. It is such a smart idea, in fact, that loyalty programs are even beginning to make their way into the lives of college students seeking books for upcoming college courses.
As students prepare to return to campus this fall, ValoreBooks, one of the largest online college and educational resources, has just announced a loyalty program to help offset the tremendous costs of buying textbooks.
“We understand that over 84 percent of our student customers believe that the cost of textbooks and....