USAA is a brand that is heralded as customer experience champions. It was ranked No. 1 in the KPMG Nunwood 2015 US Customer Experience Excellence study. The United Services Automobile Association, or USAA, is a financial services company specialising in banking, investing, and insurance to people who have served, or currently serve, in the U.S. military.
KPMG Nunwood spoke with Tom Grothues, SVP Financial Foundations of USAA, to discuss the financial services brand’s almost immaculate member experience, the importance of the....