United Airlines has always tried to enhance the overall customer experience by listening to its customers, and acting on those insights.
For example, United recently launched its United Private Screening in-flight entertainment, which includes free personal device entertainment on two-cabin United Express regional jets; expanded HBO programming; and exclusively curated content from Vevo, the world’s leading all-premium music video and entertainment platform.
United currently has one of the largest offerings of free streaming entertainment–already on more than 200 United aircraft–with scores of television shows and movies available for streaming directly to travelers’ laptop computers and iOS and Android mobile devices.
Customers on flights with personal device entertainment may enjoy popular films like “Birdman,” “The Second Best Exotic Marigold Hotel” and the “Taken” trilogy, as well as kid-friendly favorites such as “Alexander and the Terrible, Horrible, No Good, Very Bad Day” and “The LEGO Movie.”
What’s more, it includes hours of popular television shows and may include HBO’s “Veep” and “The Jinx: The Life and Deaths of Robert Durst,” as well as “Mad Men,” “Orange is the New Black” and other hit shows.
“Whether they travel for business or pleasure, we’re designing United Private Screening to ensure our customers have access to content that is entertaining, interesting, wide-ranging and relaxing,” said Scott Wilson, United’s vice president of merchandising and ecommerce. “Our ongoing expansion of personal device entertainment and the additional HBO and Vevo content provide our customers more in-flight entertainment choices than ever before.”
United has begun rolling out personal device entertainment on its fleet of more than 120 Wi-Fi-equipped E170, E175 and CRJ700 regional jets, with more than half of these aircraft now offering free streaming entertainment. The airline plans to offer the service on all Wi-Fi-equipped regional jets by the end of next week.
The launch of personal device entertainment on regional jets follows United’s introduction this year of an all-new premium-cabin experience on United Express, featuring freshly prepared meals served on chinaware on regional jet flights of at least 800 miles.
United has expanded HBO content on aircraft that offer personal device entertainment as well as on those with seatback on-demand entertainment. Available HBO entertainment includes full seasons of popular television shows such as “Entourage,” “Game of Thrones” and “True Detective.”
United has also joined with Vevo to offer hundreds of music videos and concert performances for customers to view at no charge on United aircraft offering personal device entertainment. Vevo content is also available through seatback on-demand entertainment.
This summer, United also launched a pilot program offering tablets for rent on Boeing 777 flights between the continental United States and Honolulu and between Honolulu and Guam. The 8.4-inch tablets contain stored entertainment, including television shows, movies and games.