Ulta Beauty recently launched its retail media network, UB Media, to offer brand partners addressable advertising to leverage its Ultamate Rewards members. This new capability will deliver a digital strategy for brand partners to personalize consumer engagement, drive growth, and fuel measurable returns.

Ulta Beauty recognizes that retail media networks are critical within the modern marketing mix and for retailers to strengthen brand partnerships. UB Media builds upon the company’s existing Digital Marketing Partner Program to provide more opportunities to leverage its Ultamate Rewards program to create more opportunities within the ever-evolving omnichannel environment.

The network offers advertising access via offsite display, videos, social and influencer as well as onsite sponsored products. Onsite display inventory on Ulta Beauty-owned properties is one of several offerings activated this year. This full suite of ad inventory, experiences, and value-added services will be supplemented with additional formats in the future.

Ulta Beauty intends to reduce turnover time for brand partners and deliver more agility and quicker speed to market. Additionally, brand partners using UB Media will have access to closed-loop campaign-level reporting, including audience and creative insights.

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