Retail technology firm Symphony EYC has announced the acquisition of Slingshot, a marketing communications “one click” shopping platform used by a number of UK supermarkets, for an undisclosed sum. The company said Slingshot acquisition facilitates its ability to offer fast moving consumer goods (FMCG) brands and retailers a more engaged digital experience with their customers.
Slingshot is used by 50 of the UK’s largest grocery brands, such as Tesco, ASDA, Sainsbury’s and Amazon. Founded in 2011 by Stephen....