Brands that truly listen are ahead of the curve when it comes to customer engagement, customer loyalty, and brand advocacy. FedEx prides itself on listening to its customers in this fashion.
Loyalty360 caught up with Becky Huling, Vice President of Customer Engagement Marketing at FedEx, to talk about how important listening is for a brand.
Brands are struggling with their ability to listen to their customers – creating that “actionable” insight that they know they should be “creating” yet many still struggle....