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TravelClick has entered into a new partnership with The Guestbook, an instant cash-back rewards program, to further increase direct bookings for TravelClick’s independent hotels.
Whether hotel guests are currently earning loyalty discounts, perks, or other benefits through existing book direct initiatives, The Guestbook provides additional cash-back options and encourages repeat visits. This partnership makes it even easier for TravelClick hotels to implement The Guestbook’s turn-key offering and tap into its global network of more than 600 independent and boutique hotels.
“The Guestbook partnership allows our hoteliers to participate in a high-value loyalty program and offer additional book-direct incentives to guests,” says Curtis Brewer, Senior Vice President, Reservations and Web Solutions at TravelClick. “This comes following June’s launch of Reward and Redeem, TravelClick’s customizable points-based loyalty program ideal for larger groups, and provides another option for independent hoteliers looking to join a loyalty network.”
Q&A Residential Hotel in New York City epitomizes the benefits of this partnership. When The Guestbook reward program came into practice, direct booking conversions of the hotel increased by 25 percent. It now offers The Guestbook as an additional benefit for all guests who book direct.
“Independent hotels need to do more to gain loyalty from guests and compete with big brands,” says Steve Brown, CEO of Q&A Hotel and Furnished Quarters. “In addition to offering huge, stylish suites and a unique guest experience, using TravelClick and The Guestbook, we are now more likely to capture business travelers and have them book directly when they are choosing accommodations.”
Founder and CEO of The Guestbook, James Gancos, says: “We designed The Guestbook rewards platform to be easy for hoteliers and guests alike, and when paired with TravelClick’s iHotelier Booking Engine 4.0, it means that guests are not only more likely to convert but they are also more likely to return.” He also adds TravelClick iHotelier clients that utilize their rewards program see significant savings and return on investment with guests booking direct.
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