Loyalty360 Reads: October 8th, 2018

Pizza For Dinner, Cinnamon Rolls For Dessert
 
Pizza Hut and Cinnabon have partnered to offer miniature Cinnabon rolls on Pizza Hut menus nationwide. One order will include 10 miniature cinnamon rolls made with cinnamon swirls and topped with cream cheese frosting. The companies have announced that the miniature rolls will become a permanent menu item.
 
“There’s nothing better than polishing off pizza night with something sweet, so the new Cinnabon Mini Rolls are a perfect addition to our dessert portfolio,” says Marianne Radley, Chief Brand Officer of Pizza Hut United States. “Pizza Hut has a history of offering innovative menu items and craveable desserts that bring everyone around the table to enjoy—and few things can satisfy a sweet tooth like authentic Cinnabon cinnamon rolls.”
 
H&M Gets Boost From Payments Provider
 
Fashion apparel company H&M and payments provider Klarna have announced a partnership to integrate H&M’s digital and physical stores. The intent of this partnership is to give customers a personalized shopping experience through every channel. The partnership will provide an omni-channel customer payment offering, post-purchase service in the H&M application, and other services.
 
Karl-Johan Persson, CEO of H&M, says, “We are impressed with what Klarna has achieved to date and now we will work together to elevate the modern shopping experience. This strategic partnership between H&M Group and Klarna is based on a joint relentless focus on creating great customer experiences.”
 
Sebastian Siemiatkowski, CEO and co-founder of Klarna, says, “Retail is changing, and the future of fashion retail is high tech powering high touch experiences for customers. Regardless of how and when customers want to shop, we need to be there for them. Together we have worked hard on developing a unique solution for instore and online that will delight customers, drive economic value and build loyalty.”

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