Trademark Collection by Wyndham Pushes Past 100-Hotel Mark

Since launching less than 18 months ago as Wyndham Hotels & Resorts’ first soft brand, Trademark Collection by Wyndham is continuing its growth around the world and raising its flag in Canada with a dozen recently signed hotels and resorts. These additions—five in British Columbia and Ontario, and another seven in Nova Scotia, New Brunswick, Alberta, and Saskatchewan – bolster the brand’s footprint on both sides of the Atlantic. The Trademark name now adorns more than 100 hotels in North America and Europe.
Launched in 2017, Trademark is the first soft brand geared to three- and four-star hotel owners who seek to uphold their hotels’ independent spirit. It is designed for everyday travelers seeking distinctive, attainable accommodations in sought-after destinations. Today, travelers can tap global, award-winning Trademark experiences like The Infinity Hotel & Conference Center in Munich, Germany, and the Hyperion Hotel Basel in Basel, Switzerland. Notable American locations like the Galt House Hotel in Louisville, Kentucky; Ravel Hotel in Long Island City, New York; and the Zermatt Utah Resort & Spa in Midway, Utah.
“This global momentum is a testament to Trademark’s mounting appeal as one of the most compelling soft-branded offerings for independent hoteliers across the globe,” says Greg Giordano, Vice President of Brand Operations at Trademark Collection by Wyndham. “These recent landmark additions, located in some of Canada’s most coveted travel spots, underscore what it means to be a Trademark hotel—unmatched character, charm, and individuality. These hotels are now backed by the global distribution power of a leading hospitality name in Wyndham, and a team passionate about driving more travelers through entrepreneurial hoteliers’ doors every day.”
Planting Roots in the Great White North
Trademark’s Canadian additions widen the brand’s presence in North America, joining nearly 50 hotels across the United States. The first locations flying the Trademark flag in Canada include:

  1. Georgian Bay Hotel & Conference Centre in Collingwood, Ontario
Located in a natural landscape, the 94-room Georgian Bay Hotel & Conference Centre gives guests access to year-round outdoor activities, wineries, boutiques and galleries, and dining in the heart of Collingwood, 90 minutes north of Toronto Pearson International Airport. Recent renovations were designed to give the hotel a modern design. It also offers customized leisure, event, and corporate packages.
  1. The Plaza Hotel in Kamloops, British Columbia
Built in 1928, the 67-room Plaza Hotel in downtown Kamloops balances modern decor and conveniences with historic British Columbian charm. The renovated hotel is located near shops, restaurants, and popular attractions like Riverside Park and Exhibition Park. Complimentary hotel amenities and services include daily breakfast, wireless internet access, and access to nearby fitness and wellness centers.
Further propelling the brand’s momentum in Canada are two recently signed franchise agreements, bringing seven Trademark hotels to four additional Canadian provinces. Wyndham recently executed a deal with Advanced Lodging for three hotels in Eastern Canada scheduled to open under the Trademark brand by the end of the year: Chateau Bedford in Halifax, Nova Scotia; Chateau Moncton in Moncton, New Brunswick; and Chateau Saint John in Saint John, New Brunswick, located two kilometers (a little over one mile) from Wyndham’s Canadian-based contact center. In Western Canada, another four Trademark locations will open their doors in 2019 in Alberta and Saskatchewan through a franchise agreement with Royal Hotel Group.
All Trademark hotels participate in Wyndham Rewards, the loyalty program from Wyndham Hotels & Resorts. Named a best hotel rewards program for the past three consecutive years by U.S. News and World Report, Wyndham Rewards offers members a points-earning structure along with a flat, free night redemption rate.

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