Most loyalty marketing companies need and want a successful Voice of the Customer program.
During Thursday’s Loyalty360 webinar titled, “The 4 Pillars of Successful Voice of the Customer Programs,” which was presented by Verint, those critical “pillars” were discussed by Brian Koma, Vice President and Practice Leader, Verint and Koren Stucki, Director, Voice of the Customer, Verint.
Koma discussed how there is a new breed of customer who isn’t “shy about sharing his or her ideas with you.&rdquo....