The Finish Line’s Winners Circle Loyalty Program Fuels Recent Success
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The Finish Line achieved a record fiscal 2014−$1.67 billion in net sales (15.7% increase over the prior year), $518.9 million in net sales (17.2% increase) for the fourth quarter, and same-store sales increases of 4.2% for the fiscal year and 6.3% for the fourth quarter. Glenn S. Lyon, Chairman and CEO of the Finish Line, credited a significant amount of the company’s record revenue performance to its successful Winners Circle loyalty program. “Our Winners Circle Loyalty program is a major contributor to our recent....

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