One word – Gamification – is being used to mean such a wide variety of end results. One company’s gamification looks nothing like another company’s gamification. This seems to raise a barrier when explaining gamification to companies who are looking for new marketing strategies and tactics.
I decided to study the various forms of Gamfication and see if I could come up with some basic classifications. My hope is that these classifications can form a logical way to communicate with those outside the game design....