Tesco chairman Sir Richard Broadbent claims customer experience is more important than product following a blog describing a Tesco store as "the worst place on earth" going viral.
Broadbent, who was giving his first media interview since becoming Tesco chairman two years ago, said the blog about the Haggerston store was representative of a new world that is changing the face of the retail industry.
He told The Sunday Times: "The company that provides the best relationship with the customer will win — not through....