Brian Cornell has been CEO at Target for a little more than a year and his drive toward enhanced customer engagement, customer experience, and, ultimately, brand loyalty is very apparent.
Cornell’s No. 1 strategic priority is for Target to become a leader in digital customer engagement.
“First on our list is to become a leader in digital,” Cornell said during Target’s Aug. 19 second-quarter earnings conference call, according to Seeking Alpha. “This is critically important because guest research shows that....