Taco Bell Brings Back Taco Lover’s Pass, Giving Rewards Members a Chance to Celebrate National Taco Day All Month Long

Taco Bell is helping customers celebrate National Taco Day with new savings and offers. The popular fast-food chain is bringing back the Taco Lover’s Pass. Taco Bell fans can sign up on Oct. 3 and 4 for $10 via the Taco Bell app. 

Taco Bell will also debut an all-new Toasted Breakfast Taco on Oct. 12 and will be offered in the Taco Lover's Pass as of that date. Taco lovers can mark their calendars for fun rewards every Tuesday. Alongside the Taco Lover's Pass launching on a Tuesday, the brand will also be giving Rewards Members the chance to snag one of 100 free passes via the Tuesday Drops landing page in the app. 

"The return of Taco Lover's Pass exemplifies Taco Bell's innovative spirit and creativity, leveraging digital experiences to deliver unrivaled value in modern ways" says Dane Mathews, Taco Bell's Chief Digital Officer. "We're embracing our fan's passion for this digital pass along with the potential it holds to transform our retail experiences."  

To enroll in the Taco Bell Rewards program, readers should first download the Taco Bell app. They can then accumulate points by placing online orders, using the app, utilizing the kiosk, or by scanning their order receipts. Given Taco Bell's rising popularity on Tuesdays, Rewards Members should keep an eye out and activate in-app notifications to stay informed about upcoming breakfast giveaways and special offers. 


Read More on Loyalty360:  

Taco Bell and DoorDash Will Cover $5 Million in Taco Orders 

Taco Bell Brings Back Coin Drop Game Through its Mobile App, Gives Rewards Members a Chance to Win 

Loyalty360 - Taco Bell Digital Taco Subscription Returns 

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