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Americans did more online shopping during the pandemic and plan to continue, even as brick-and-mortar stores reopen, according to a new survey from Ware2Go, the UPS founded company enabling merchants of all sizes to achieve 1- to 2-day shipping guarantees.
The survey of more than 1,000 U.S. adults conducted by Propeller Insights on behalf of Ware2Go in May 2021 also found that free shipping and sustainability are powerful incentives for Americans making purchases online.
“The pandemic pushed people to take more of their business and shopping online, and now that shoppers have had a taste of that convenience, the bar for merchants has again been raised to compete and win,” said Ware2Go CEO Steve Denton. “Our research shows that shipping speed directly impacts brand loyalty and that brands have an incentive to prioritize sustainability. I’m happy to say Ware2Go can help them with both.”
The Pandemic Changed How We Shop
A majority of Americans (79%) increased their online shopping due to the pandemic, and 89% plan to do as much or more of their shopping online, even as restrictions on in-person shopping ease. What’s more, almost a third (31%) say they have an urge to spend now that COVID-19 restrictions are easing.
The top five things Americans are most likely to purchase in-store instead of online include:
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