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The green revolution is, at this time of year, once again the green resolution. As in New Year’s resolution. A recent survey notes that, for instance, 60 percent of respondents say they will make environmentally friendly resolutions, up from 59 percent in 2009. That’s from a national opinion poll conducted by Tiller, LLC, an advocacy marketing consultancy.
Of course, the green interest has business impact. The survey notes that 73 percent of respondents believe it’s important to patronize a company that’s socially....
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