Customer referral programs are seeing considerable growth due to changes in buyer behavior, which has created an urgency for companies to reach and influence buyers in a different way. That is a central theme in Amplifinity’s paper, “The State of Business Customer Referral Programs – Annual Report. “The most successful programs have variable or escalating incentives which ensure customer advocates are being rewarded appropriately for their efforts and encourage repeat referrals during the year,&rdquo....

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