Subway Customers Hunt for Clues for a Chance at 1 Million Reward Points

Subway® Canada has invited loyalty members to collect clues from around the country for a chance to win hundreds of free sandwiches. Launched November 29, The Great Canadian Challenge engages customers to search for clues to the location of QR codes hidden in nine cities, including Vancouver, Winnipeg, and Toronto. Once scanned, the QR codes direct players to the contest entry page, where they can register for a chance to win one of 10 grand prizes, 1 million MVP Rewards points.   

“On the heels of the launch of Subway MVP Rewards, we’re excited to give Subway fans even more perks in pursuit of their favorite subs,” said Lisa Mazurkewich, Head of Marketing at Subway Canada. “We’ve seen consumers go to great lengths for Subway sandwiches, and we’re delighted to have the opportunity to reward them for doing so with The Great Canadian Challenge.” 

Customers can learn more about the hidden locations on the Subway Canada Instagram page. Players have until midnight December 6 to complete the challenge.  

Read More on Loyalty360:  

Subway® Challenges Fans to Race to the Top of the World for 1 Million Rewards Points 

Subway Introduces New Loyalty Program: Subway® MVP Rewards 

Subway Relaunches Footlong Pass 

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